Football, tennis, golf… ? It doesn't matter! Exclusions, visible on many levels, may refer among all to sport per se. Not only gender but also colour, ethnicity and similar categories for classifying humanity have a great impact on the press, as they are accentuated in uncritical and often nationalistic manner in sport reporting. Sport is considered an important factor for building social cohesion and is also a major investment sector in the media industry. Nevertheless, it is more surprising that sport as such is not representing social and cultural cohesion. The Council of Europe joint programme Media Against Racism in Sport (MARS) is focused on particular issues, which are based on non-discrimination, media pluralism and the expression of diversity. By trying to encourage innovative modes of media production, MARS is preparing various activities for media professionals. Reynald Blion, Media and Diversity Manager at MARS, has explained the problem of sport media coverage and the interests of their programme. Written and recorded by Jerneja Zavec, the winner of the Freedom of the Press Award, during the Assembly of the Council of Europe in Strasbourg.